Executive Coaching for Creative Leaders
You’re leading a creative team and the business is demanding you perform as a corporate executive. The pressures are relentless and, frankly, no one around you really understands…
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Creative Business Coaching · Sydney, Australia & OnlineThe coach who has
The coach who has
actually done it
— many times over.
Most business coaches teach from theory. Annabelle Drumm coaches from thirty years of doing, building companies, performing at the highest levels, managing hundreds of creative professionals and turning chaos into elegant, efficient, profitable operations.
If you run a creative business and you're ready for a coach who truly understands your world, you've found her.
30 years building real businesses
7+ years Breakfast Radio Host
ICF Certified Coach
Neuroleadership trained
Creative industries specialist
What thirty years actually looks like.
30
Years in creative industries
Performer, booking agent, broadcaster, entrepreneur
300
Performing artists managed
Co-founder, Talent-on-Line · five cities · global clientele
7+
Years as Breakfast Radio Host
Fine Music 102.5 FM Sydney · the top presenting slot in any station
600+
Contracts sealed annually
At peak operations · while raising children · built through process efficiency
400%
Client income growth
Creative director · six months · positioning, operations and mindset
ICF
Certified Coach
Neuroleadership Institute graduate · online worldwide
The problem with most coaching
Have you been coached by someone who’s never built anything?
- Your coach gives you frameworks that work in corporate but you run a creative business and the rules are different.
- Sessions feel energising in the room. You leave and nothing actually changes.
- You’re getting strategies, but no-one’s helping you dismantle the mental obstacles that keep stopping you from executing them.
- Your coach has never been a creative professional and doesn’t understand your creative mindset.
- You’ve had coaches before. Good results weren’t guaranteed or delivered.
A different kind of coach
Annabelle Drumm has co-founded and run an entertainment booking agency representing 300 artists across five cities. She has performed professionally as a dancer, actor, and broadcaster, including seven years as a Breakfast Radio Host at Fine Music 102.5 FM Sydney, the top presenting slot in any radio station. She’s been featured on television for clients including Air New Zealand, Coca Cola and Fisher & Paykel.
She has coached business owners in media, entertainment, advertising and the arts to results including 400% income growth in six months and 600% company growth in a year. Her training was through the Neuroleadership Institute fully accredited with the International Coach Foundation.She understands creative temperaments not as a theory, but as someone who has one herself. She knows what it’s like to perform under pressure and has learned to channel it into consistent, high-level output.When you work with Kitegirl, you get strategy, operational clarity and the kind of deep personal coaching that dissolves the real internal obstacles.The real-world inventory
Thirty years. Many lives lived.
15+
Years in performing arts
Dance, opera, television, live events, including Xena: Warrior Princess and NZ Opera. She knows what performing under pressure actually feels like.
300
Artists managed as booking agent
Co-founder of Talent-on-Line, one of Australia’s first internet booking agencies. Doubled turnover four years running. 600+ contracts sealed annually while raising children and working school hours.
7+
Years as Breakfast Radio Host
Fine Music 102.5 FM, Sydney. Breakfast shows, monthly specials and the live anchor host at the Joan Sutherland Entertainment Centre.
Three ways to work with Kitegirl Coach.
I.
Creative Business Coaching
Your business is growing but not the way you imagined. You’re busier than ever, still undercharging and the gap between what you’re producing and what you’re earning makes no sense. You need someone who understands creative businesses from the inside not a corporate framework that doesn’t fit into your world.
II.
High Performance Coaching
You’ve built something impressive. From the outside, everything looks like success. Inside, you are exhausted. You’ve stopped enjoying the work and you’re not sure when that happened. You’re not looking for motivation, you’re looking for someone who can help you find your way back to the version of this that felt worth doing.
III.
Performing Arts Career Mentoring
Your institution produces exceptional performers. The training is rigorous, the talent is real and yet most graduates step into the industry without a clear picture of how a sustainable career actually works. How to build multiple income streams. How to price, negotiate and position themselves. How to treat their talent as a business. Annabelle’s one or two-day workshops close that gap. They are practical, industry-hardened and built for the realities of a modern performing arts career.
Real results. Real people.
“I thought that growing the business would require more pain, drama and workaholism. But, here we are with a greatly expanded flow of work and I’m happier, more focused, balanced and at peace.”
— Media Agency Director · 450% income growth in 6 months
“If you’re lucky enough to work with her, you’ll find the word ‘fail’ is vehemently absent from Annabelle’s vocabulary. She won’t even say it. This career/life coach is a powerful force of real world positivity.”
— Freelance Filmmaker
“I thought I knew how to set goals and achieve them but Annabelle has introduced me to new and powerful practices relating to goal setting with extraordinary results… I feel as if the process has given me back to myself with great joy and great tenderness. Truly anything is possible.”
— Senior Executive Consultant
“Even after the first session she knows your personality more than you, which makes her unique. She always comes up with magical solutions. After adopting her coaching recommendations your career will be flying in no time.”
— IT Consultant
Creative professionals of every kind.
Kitegirl Coach works with anyone who creates for a living — or who runs a business built around creative work.
Creative agency owners
Performing artists
Entertainment company founders
Advertising creatives
Media professionals
Game studio creatives
Production companies
Arts organisation leaders
Musicians and composers
Writers and authors
Designers and directors
Creative entrepreneurs
Find your stage
Where are you flying right now?
Every creative career and business moves through stages. Knowing where you are is the first step to knowing what you need. Select the one that feels most like you.
↗
Launching
You have the talent and the vision. Now you need traction.
This is me →↑
Gaining Altitude
Work is coming in. Now you want more and better.
This is me →→
Maintaining Height
Flying high but the winds are strong and you’re tired of holding on.
This is me →↻
Relaunch
You’ve flown before. The weather changed. Let’s find your new angle.
This is me →↘
Graceful Landing
Ready for something new and determined to land with elegance.
This is me →Ready to talk to a coach who’s been where you are?
A no-obligation 30-minute conversation to see if this is the right fit. No sales pressure. No scripts. Just an honest conversation about where you are and where you want to be.
Book a Free Discovery CallConfidential · Online via Zoom · Available internationally
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