Creative Business Coaching · Sydney, Australia & Online
Most business coaches teach from theory. Annabelle Drumm coaches from
thirty years of doing — building companies, performing at the
highest levels, managing hundreds of creative professionals, and turning chaos
into elegant, efficient, profitable operations.
If you run a creative business and you’re ready for a coach who truly understands
your world, you’ve found her.
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(portrait orientation,
golden tones, spotlight)
“She helped me see the business I was actually running — and the one I was capable of running. The difference was extraordinary.”
— Former Client, Creative Agency Director
The problem with most coaching
A different kind of coach
Annabelle Drumm has co-founded and run an entertainment booking agency representing
300 artists across five countries. She has performed professionally as a dancer,
actor, and broadcaster — including to 600,000 radio listeners and on television
for clients including Air New Zealand, Coca Cola, and Fisher & Paykel.
She has coached business owners in media, entertainment, advertising, and the arts to results
including 400% income growth in six months and
600% company growth in a year. She is ICF certified and Neuroleadership trained.
She understands creative temperaments — not as a theory, but as someone who
has one herself, has performed under pressure, and has learned to channel it
into consistent, high-level output.
When you work with Kitegirl, you get strategy, operational clarity, and the kind of deep
personal coaching that dissolves the real obstacles — the ones you’ve never said out loud
to a colleague.
“Within six months I had rebuilt the business completely — the branding, the clients, the way I worked. And somehow in the process I also quit smoking, which I’d tried to do for years.”
Outcome: 400% income increase in 6 months · Creative Director, Sydney
“I hired two new people and the work started flowing in faster than I could manage it. I’m not sure I fully understood what was blocking me until it was gone.”
Outcome: 600% company growth in 12 months · Creative Studio Founder
“I’d worked with coaches before who talked a good game. Annabelle was the first one who clearly understood what running a creative business actually felt like from the inside.”
Outcome: Successful transition from freelance to agency model
“She helped me design a career plan that was actually mine — not a generic version of what a performing arts career is supposed to look like. I wish I’d had this conversation ten years earlier.”
Outcome: Sustainable performing arts career · Composer / Musician
Find your place
Where are you flying right now? Choose the stage that feels most like your life today — and find out exactly how Kitegirl can help.
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A no-obligation 30-minute conversation to see if this is the right fit. No sales pressure. No scripts. Just an honest conversation about where you are and where you want to be.
Confidential · Online via Zoom · Available internationally