Coaching Services · II.
High Performance Coaching.
For senior creatives and executives who want to go further — or find freedom again.
You’re performing at the level people expect of you. The results are there. The reputation is solid. And you are quietly, privately, running on empty.
It might look like a workload problem. It probably isn’t. It’s more likely that you’ve been delivering for so long, at such a high level, with so little genuine support, that the gap between your external output and your internal experience has become significant.
You’re expected to have the answers in the room. Your team needs you to be certain. And there is almost no-one you can think out loud with — because your peers are your competitors and your organisation doesn’t have a structure for this kind of honest conversation. What you need is someone entirely outside the building: independent, on your side and completely confidential.
That is exactly what a high performance coach provides — and it is what Annabelle Drumm does.
Who this executive coaching is for
Is this the right programme for you?This is not for people who are struggling. It is for people who are succeeding — and finding that success increasingly costly to maintain.
Maybe the work has stopped feeling meaningful. Maybe your team isn’t performing the way you’d expect — and you’re not entirely sure why. Maybe you’re noticing higher staff turnover than you’d like, a restlessness in the team you can’t quite put your finger on and a nagging sense that something in the dynamic isn’t right. These situations are rarely about the team. They are almost always about leadership — not capability, but style, habits and patterns that are invisible from the inside and obvious from the outside.
- Senior creative professionals — creative directors, heads of department, senior producers, account leads — performing at a high level but finding it increasingly costly to maintain
- Sales and business development leaders in creative organisations who carry commercial targets alongside relationship and creative demands
- Creative leaders and executives who want to lead from genuine strength rather than obligation or fear
- High-achieving individuals for whom external success and internal experience have significantly diverged
- Leaders experiencing higher than expected staff turnover and wanting to understand and address the root cause
- Anyone operating under sustained performance pressure who wants evidence-based tools rather than motivational platitudes
Independent, confidential, entirely on your side
Why an external coach changes everythingThere are things you cannot say to your team, your board or your peers. Not because you’re hiding something — but because leadership requires a level of certainty and composure that leaves no room for genuine uncertainty, doubt or honest self-assessment.
An external high performance coach has no stake in your organisation’s politics. No relationship to protect. No agenda beyond helping you perform and lead at your best. Everything discussed in a coaching session stays there — completely confidential, with no reporting lines and no conflict of interest. What’s good for you is good for the organisation and that is the only direction this coaching runs.
This is the space where the real work happens.
The approach to high performance coaching
Neuroleadership principles applied to creative workHigh performance coaching with Kitegirl is built on Neuroleadership Institute principles — an evidence-based framework that draws on neuroscience research to understand how the brain performs under pressure, what depletes it and what restores it.
This is not motivational coaching. It is not about working harder or thinking more positively. It is about understanding the specific cognitive and emotional patterns active in your situation — and making deliberate, informed changes to how you work, how you lead and how you manage your own internal state.
Annabelle has operated at high performance levels across multiple demanding roles simultaneously — managing a complex creative business, performing publicly as a broadcaster and maintaining family life. She is a graduate of the Neuroleadership Institute and a past member of the International Coach Federation and Women in Film and Television; a graduate of the Thought Leaders Global Million Dollar Expert programme. She brings both the academic framework and the lived experience of sustained high performance.
What you will get
Concrete outcomes from high performance coaching
- Performance diagnosisA clear picture of what is actually limiting your performance — which is rarely what it appears to be on the surface
- Cognitive management toolsEvidence-based approaches to managing attention, decision fatigue, and creative energy under sustained pressure
- Emotional regulationPractical tools for managing the emotional demands of high-profile creative work — without suppression or denial
- Leadership recalibrationMoving from reactive management to deliberate, strength-based leadership — including understanding the patterns that may be driving team turnover or disengagement
- Restored creative accessApproaches to reliably accessing the creative state that makes the work meaningful and high-quality
- Sustainable performance modelA way of working at a high level that does not require constant depletion — built for the long term
What clients say
In their own words
“When I started I thought that growing the business would require more pain, drama, and workaholism. But here we are with a greatly expanded flow of work and I’m happier, more focused, balanced and at peace. Overall, the experience was incredibly valuable for my business and the rest of my life.”
— Simon Dikkenberg, MD of Media Company, Sydney Australia · 450% revenue increase in 6 months
“I feel as if the process has given me back to myself — with great joy and great tenderness. Truly anything is possible.”
— Petra Kelly, Senior Executive Consultant, Sydney Australia
Ready to talk?
A confidential conversation — no obligation, no scriptsA 30-minute discovery call is the right first step. You’ll get an honest sense of whether this is the right fit — and Annabelle will get a clear picture of where you are and what you need. No sales pressure. No commitment required.