Coaching Services · I.
Creative Business Coaching.
Strategy, operations, and mindset — the full picture.
You’re good at what you do. Genuinely good. And yet the business side of it keeps getting in the way.
Maybe you’re undercharging and you know it, but something stops you from fixing it. Maybe you’re busy but not growing — doing the work, missing the strategy. Maybe the gap between what you’re producing and what you’re earning makes no sense and you can’t quite see why. Or you’ve been circling a decision for months, knowing what you probably need to do, unable to pull the trigger.
You’re not lacking talent. You’re not lacking ideas. What you’re missing is a creative business coach who actually understands your world — who doesn’t look at a creative business and try to retrofit an MBA playbook onto it.
That’s what Annabelle Drumm does differently.
Who creative business coaching is for
Is this the right programme for you?You started this business because you’re exceptionally good at what you do. But somewhere between the talent and the revenue, something isn’t connecting.
Maybe you’re winning work but not the right work — and every yes feels like a compromise. Maybe you’ve raised your prices once and it felt so uncomfortable you’ve left them there ever since. Maybe you’re the creative director, the project manager, the salesperson, and the accountant — and none of those roles are getting your full attention. Or maybe the business is actually doing fine, but you can feel the ceiling from here, and you don’t have a clear plan for breaking through it.
These aren’t talent problems. They’re the specific, compounding challenges of running a creative business — where your identity and your income are built from the same raw material, and where the standard business playbook simply doesn’t fit.
- Creative agency owners and studio founders who want to grow without losing what made the business worth building
- Creative directors, heads of department, and senior producers carrying real commercial responsibility alongside creative output
- Entertainment and media company operators navigating the specific commercial pressures of their industry
- Creative entrepreneurs at any stage — from launching to scaling to exit planning
- Business owners in adjacent creative fields: events, education, arts organisations, creative technology
What creative business coaching covers
The three dimensions of creative business successCreative business coaching with Kitegirl addresses three dimensions simultaneously — because in a creative business, all three are always active and all three affect each other.
Strategy: positioning, market focus, service design, pricing, growth direction. Getting clear on what you are building and why anyone should choose you to build it.
Operations: the systems, processes, and structures that let you deliver consistently at high quality without relying entirely on heroic personal effort. This is where Annabelle’s agency experience is most directly applicable — she built systems that allowed her to process 600+ contracts annually at a 75% conversion rate while working school hours.
Mindset: the internal dimension that most business coaching ignores and that is almost always the actual limiting factor. The beliefs, patterns, and mental habits that determine how boldly you move, how confidently you price, and how clearly you lead.
What you will get
Concrete outcomes from creative business coaching
- Positioning clarityA sharp, differentiated position in your market that attracts the right clients and justifies your pricing
- Operational efficiencySystems that reduce the time cost of running the business so more of your capacity goes to the work itself
- Pricing confidenceA clear structure and the internal foundation to hold it under pressure
- Revenue growthA realistic path to significantly higher income — not through working more hours, but through working more deliberately
- Leadership capabilityFor those managing teams, the tools to lead a creative operation without becoming the bottleneck
- Decision-making clarityA reliable framework for the constant choices that determine where a creative business goes
The coach behind the coaching
Built from real creative business experienceAnnabelle Drumm has built creative businesses from the inside. She co-founded and ran an entertainment booking agency for fifteen years, managing 300 artists across five cities and sealing 600+ contracts annually. She has coached creative business owners to results including 400% income growth in six months and 600% company growth in a year.
She is a graduate of the Neuroleadership Institute, a past member of the International Coach Federation, and a graduate of the Thought Leaders Global Million Dollar Expert programme. She coaches from thirty years of experience, not from a textbook.
What clients say
In their own words
“She helped me see the business I was actually running — and the one I was capable of running. The difference was extraordinary.”
— Creative agency director · 400% income growth in 6 months
“I came in thinking I had a strategy problem. She identified within two sessions that I had a confidence problem dressed as a strategy problem. She was right.”
— Creative studio founder · 600% company growth in 12 months